The Progress and Innovation of New Display in LED Industry -- DERISER

Time:2023-12-29 Views:253

With the recovery of the social economy, major display and audiovisual expos in China are also resuming this year. At the exhibitions, major display companies are showcasing their new products, and new terms are constantly emerging at the exhibitions. The frequent appearance of one term has attracted the attention of major screen companies - new display technology. So why are new display technologies frequently emerging, and what impact have they brought to LED screen companies?

Social demand drives technological development, and new displays have become a hot topic in the display industry

In 2020, the COVID-19 will have a huge impact on the global economy, which will have a profound impact on all aspects of the global industry. However, some industries will enter the capital horizon because of special needs. In addition to the healthcare industry directly related to the epidemic, there is also the information industry that assists in office and daily life and connects with the outside world. In situations where it is impossible to go out or say a long way, how to obtain and exchange information more efficiently, and meet comprehensive needs including work, education, entertainment, etc., the electronic information industry has developed rapidly. Display terminals, as information display tools, have also met huge market demand, and demand is also driving the rapid development of the display industry. People are always pursuing higher end products and constantly increasing their demands, whether it is other or display products, so a term has started to appear frequently - new display technology.

New display technology is not a unfamiliar term. Before the epidemic, there was a concept of new display products, but in fact, the application scope of this term was not wide for the LED display industry. It was not until the LED industry gradually developed display technology towards small spacing and made breakthroughs in mini/micro LED technology, and the product application scope broke through simple information display, But it has started to be integrated into high-tech products such as computers, televisions, and mobile phones. Traditional LED display products have also begun to be combined with AR/VR/XR technology, and new display technologies have become one of the promotional buzzwords for screen companies.

Micro LED Display - An Important Development Direction of New Display Technologies

The upstream of the new display industry chain includes three major sectors: raw material production, equipment manufacturing, and production of assembled components. The midstream is a new type of display manufacturing process. Downstream is the terminal application stage, where displays will be applied in fields such as laptops, displays, smartphones, tablets, digital cameras, in car displays, wearable devices, etc. At present, the application directions of new displays mainly include differentiated forms of smartphones, high-definition and low-cost TV products, and diversified emerging application fields (such as virtual reality, telemedicine, public displays, etc.). In the 14th Five Year Plan, the new display technology industry has been listed as a key construction project for the new generation of information technology industry. Various regions have successively released plans and policy support for the new display industry, promoting China‘s display industry to leap towards the mid to high end of the value chain.

Previously, the most widely used field of new display technology was the LCD display industry. With the further popularization of new technologies such as big data, cloud computing, and the Internet of Things, the application direction of display screens has become more diversified. As of now, the total investment in China‘s new display industry has exceeded 1.3 trillion yuan, becoming the world‘s largest display panel production base. The new display industry covers new display technologies such as LCD, laser display, OLED, quantum dot display, and so on. Micro LED displays have the advantages of self illumination, high efficiency, low power consumption, high integration, high stability, and all-weather operation, making them an important development direction for new display technologies. For China‘s display industry, the government‘s attitude has always been to support and assist. With the guidance of government policies and strong investment from relevant enterprises, significant progress has been made in the research and development of Micro LED chips, backboards, transfer, testing, repair, and drivers, which are basically in sync with international advanced technology. Meanwhile, a large number of major investment projects have emerged in various regions, accelerating the process of industrialization. Micro LED displays for smart wearables, in car, television, and commercial displays have been launched one after another, constantly giving rise to new application scenarios and consumer markets, with a promising market outlook.

Technological integration brings new vitality to the traditional LED display industry

Since the gradual maturity of LED display technology, large screen display has become the world of LED screen enterprises. But with the saturation of the market, the market space of the traditional LED industry is gradually shrinking, and more users are eager for more innovative display products. In fact, with the entry of communication technology into the 5G/6G era, network and computing technology, AI technology, electronic game technology, interaction technology, and other technologies have experienced rapid development. Some LED screen companies are focusing on opportunities to integrate these advanced technologies and launch products. The new display products that integrate new technologies such as intelligent all-in-one machines, smart pole screens, and virtual studios have laid a solid foundation for the expansion of the LED display industry‘s segmented fields. And with the further reduction of point spacing, small spacing products quickly adapt to the high resolution, high refresh rate, clear display, bright colors and other characteristics required by users, and have gained great market attention.

The fusion application market of LED display screens and various virtual reality imaging technologies is hot, and diversified applications in segmented fields have become the traffic password for screen enterprises. LED display outdoor naked eye 3D screens often appear in major commercial districts, becoming one of the sculptors of urban landmark buildings. Domestic screen companies such as Zhouming Technology, Abbson, Lehman Optoelectronics, Lianjian Optoelectronics, Shendecai and other LED display screen companies have all entered the market. Domestic screen companies have also applied it to the integration of LED displays with VR/AR/XR and 4K/8K high-definition displays. Such as virtual studios, immersive experience halls, immersive cinemas, and stage performances, almost presenting a stunning visual effect to the audience with a realistic display effect.

New Display Technology: Integrated Development of "Hardware+Content"

The new display technology encompasses not only in-depth research and development of display terminals and various technological breakthroughs, but also intelligent empowerment of display products. Domestic screen companies also understand that a single display function of display terminal products cannot firmly occupy the market, so smart display products such as "display+software" have emerged. At present, the market potential of intelligent display products such as conference machines, intelligent all-in-one machines, traffic command centers, emergency control command centers, and other integrated solutions cannot be underestimated.

In terms of hardware, seeking new materials and production processes to promote the development of Micro LED display technology is also an important focus of new LED display technologies

At present, the development trend of combining software and hardware in new display technologies is becoming increasingly evident. This will also become a benchmark for the LED display industry to enter the new display market.

At present, LED screen companies still focus on Micro LED display technology for new displays, and have achieved research and development breakthroughs in sub fields such as tablets, laptops, displays, televisions, and car displays. Although there is still room for improvement in technology issues such as massive transfer and production efficiency, some screen companies have begun to explore the integration with other new technologies. As LED screen companies deepen their research and development of display technology, the new display industry will inevitably become a continuously deepening market, attracting investment from domestic screen companies.

Shenzhen DERISER Optoelectronics has gradually developed into a leading enterprise in the field of LED application products in China with its unique competitive advantages. Our business covers a series of LED display application engineering projects with common and distinctive features, including military, civil defense, transportation, public security, law enforcement, transportation, fire safety, security, electricity, broadcasting and television, medical, education, emergency, smart city, finance, aviation, studios, commercial displays, etc.